We need to begin to discriminate between charitable giving and charitable receiving. Charitable giving research is research regarding actual donor giving or the econometric models like Giving USA and Boston College Center on Wealth and Philanthropy. Many other models are charitable receiving: counting or estimating $ received by a pool of nonprofits. With the growth in nonprofits outstripping the growth in philanthropy in the last several years (growth in 1023 nonprofits has grown 16.4% in the last 3 years) the terms now have quite divergent meaning. Mission competition is a reality. Even if giving has generally grown, $ per nonprofit has shrunk. Nonprofit managers need to understand both—and the implications for crafting and delivering a compelling value proposition.
Jim
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