When fundraising guru Hank Russo wrote about the case for financial support he said: “Its purpose is to inform, inspire, excite, uplift and motivate the reader of the case to become involved with the cause as advocates, contributors, volunteers, and informed constituents.”
Last week was pretty busy for me, leading two workshops at the statewide Association of Fundraising Professionals conference and three board retreats. A common theme in each of those conversations is the need for us to compellingly tell our stories of why we believe in our cause. This requires authenticity and passion—not something we can easily fake. Do you know your story? Have you stepped back to reflect deeply on why you love what you do. The two links below provide very different approaches to storytelling, but I think both work.
Enjoy.
Jim
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