Your Brand is What You Do

Last fall, the Agitator gave a big thumbs up to Aline Reed’s opinion piece posted on SOFII: “What kind of advert would your supporters make for you?”   I agree.  This is an insightful piece on the impact of social media on our brand and our public appeals.  She uses terrific examples such as this one from Alexis Ohanian: “How to make a splash in social media” that tracks the very successful out-of-their-control campaign of Greenpeace.  In making her point she quotes blogger Jeff Brooks: “Your look is not your brand. What you do and who you are is your brand.”


When you lose touch with your donors view of your cause, you lose their support.  You should be a conversation.  Especially today when, through social media, they have more control of messaging than we imagined just a few years ago.   But, there is a tremendous upside to all of this:  it provides extraordinarily low cost ways to engage our donors and cultivate deeper, more loyal relationships. 


I encourage you to click on the link above and take a look at what Ms. Reed has to say. 


Jim